Summer Travel Trends We’re Packing For
- Ross Jones
- Aug 10
- 2 min read
The Allies Edit.
For the TikTok Meets Condé Nast traveller, this is your packing guide
From Amalfi Coast energy to Ibiza pool parties and Cornwall coastlines, this summer, it’s all about looking effortlessly put-together while barely lifting a (manicured) finger. The Allies team have been deep in the FYP, Pinterest boards, and airport duty-free aisles to bring you the summer travel trends we’re actually packing.
Here’s your suitcase cheat sheet for staying on trend, minus the overstuffed chaos.
Oversized Sunnies, Always
Nothing says “celebrity incognito” like a pair of dramatic, oversized sunglasses. Whether you're sipping an Aperol or hiding last night's sins, these are the ultimate style-meets-function piece.
Allies Pick: Oversized tortoiseshell or black-out frames with UV protection
Pair with a low bun and statement gold hoops for that ‘model-off-duty’ look.
Statement Beach Bags (That Actually Fit Your Stuff)
Move over, micro bags, this season is all about massive beach totes that scream “I’m organised, but I still vibe.” Think woven styles, bold colours, or transparent PVC for poolside practicality.
Allies Pick: Our best-selling woven beach tote (room for snacks, SPF, and your emotional support book)
Beauty Goes Minimalist (But Luxe)
Hot girl summer doesn’t require a full glam team, just the right beauty essentials. TikTok is all over minimalist routines, and we’re into it. Think: skin that glows, lips that hydrate, and SPF that doubles as a filter.
Currently Trending:
Sol de Janeiro Cheirosa 62 Perfume Mist (it's a TikTok fave for a reason)
Sun Bum SPF face stick (no white cast, perfect for reapplying by the pool)
Inkey List Plumping Lip Balm
Sarongs Are the New Summer Uniform
The humble sarong is back, and she’s booked and busy. Whether you tie it as a skirt or halter dress, this versatile piece belongs in every summer suitcase.
Allies Pick: Lightweight, packable sarongs in bold prints or neutrals
Use it as a plane blanket, beach cover-up or even a tote insert.
Poolside Tech Is Getting Smarter
From Bluetooth speakers the size of a matchbox to neck fans that look actually chic, summer 2025 is bringing the gadgets.
Hot Picks for This Season:
Rechargeable neck fan (compact, wearable, and surprisingly powerful)
Loop earplugs for mid-flight naps or blocking out that one noisy sunbed neighbour
Portable wireless charger (MagSafe-friendly) - a non-negotiable
Big Hat Energy
Tiny tops, yes. Tiny hats? Absolutely not. The oversized sun hat trend is still going strong, with bucket-style, wide-brimmed, and straw fedoras topping our wish list.
Allies Pick: Floppy, foldable, and Insta-ready
Doubles as a shade for your book and face while you tan.
Floaties, But Make It Fashion
Whether you're a giant swan girly or prefer sleek loungers, pool floats are still a vibe, especially when colour-coordinated with your swimsuit.
What’s Trending:
Pink flamingo floaties
Matching beachwear + float aesthetic (yes, really)
Final Thoughts on Summer Travel
Summer 2025 is here to serve soft luxury, slow days, and well-packed adventures. With the right accessories, a few beauty favourites, and just a sprinkle of TikTok-inspo, your suitcase can do more than carry clothes, it can set the tone.
Now all that’s left? Book the trip, pack the tote, and let your main character era begin.
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